Tuesday, March 23, 2010

Wall Street Journal: Topps Attax accounts for 25% of Revenue and Profits

Topps is bringing in the big bucks with Topps Attax, in fact, according to a Wall Street Journal article, it is one of the most successful products in the companies 72 year history.

Attax debuted in 2007 and has sold over 100 million packs worldwide. The fact that they state it accounts for a quarter of it's revenue is amazing.  No wonder Panini spent $2.5 million on the launch of their own trading card game, Panini Adrenalyn.

The game and set were created by a 26 year old employee working in London. Topps will not give away the name of the employee for fear he will be head-hunted by a rival!  Let's hope Topps at least gives the kid a Christmas bonus this year.

1 comment:

  1. Hmmmmmmmmmm....maybe I was wrong about these games. They are a cash cow it seems and that means better value (presumably) on the other releases because margins don't need to be as high. Interesting, we'll see if this converts them into Topps Series 1 and Allen & Ginter Buyers...time will tell.