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User-generated content UGC , alternatively known as user-created content UCC , is any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms such as social media and wikis. It is a product consumers create to disseminate information about online products or the firms that market them. User-generated content is used for a wide range of applications, including problem processing, news, entertainment, advertising, gossip, research and many more. It is an example of the democratization of content production and the flattening of traditional media hierarchies. By businesses are increasingly leveraging UGC to promote their products, as it is seen as a cost effective and authentic way to grow a brand's image and sales. Due to new media and technology affordances, such as low cost and low barriers to entry, the Internet is an easy platform to create and dispense user-generated content,  allowing the dissemination of information at a rapid pace in the wake of an event. The advent of user-generated content marked a shift among media organizations from creating online content to providing facilities for amateurs to publish their own content.
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Focusing on sustainable development is not an original strategy for universities in , but if anything, that only increases the value of adopting the SDGs, says Patrick Deane. Survey finds that aspiring overseas students are still looking for promise of face-to-face teaching. Latest News.
Looking for good news about the college admissions process these days? You won't find much of it. Not only has the cost of attending college doubled on average since the s, but also it's gotten considerably harder to get in. The majority of colleges in America have witnessed a plummeting acceptance rate as the number of student applications has exploded.