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Coca-Cola Marketing Case Study | Feedough
We produce and distribute more than 2 billion unit cases of our products annually across our territories. In all our processes we minimise our environmental impact and consider sustainability in our value chain - from sourcing raw materials and manufacturing the end product to distributing it to our customers. Our success lies with our people's expertise, our absolute focus on quality and our continuous investment in advanced technologies. Our mission is to become the leading supply chain function in our industry in terms of customer service and cost efficiency. To achieve this, we focus our efforts on keeping our people engaged, excelling in sustainability, reducing our costs and building best-in-class customer service and responsiveness. To produce our products, we use water, sweeteners, sugar, beverage concentrate and glass, aluminum, PET resin or carton packaging plus energy for the overall manufacturing process.
Operation Management In Coca Cola Company Business Essay
Coca-Cola Beverages Philippines, Inc. It operates nationwide, with 19 manufacturing plants and approximately 50 sales offices and distribution centers—employing more than 9, regular employees. Later in , San Miguel sold its bottled water Viva!
The company also provided an update on its strategic transformation initiatives. Together with its bottling partners, the company continues to focus on moving swiftly to execute against system priorities and to win in the marketplace. While near-term uncertainty remains, we are well-positioned to emerge stronger from the crisis, driven by our purpose and our beverages for life ambition. Global unit case volume trends remain closely linked to consumer mobility and the health of away-from-home channels. While volume trends have broadly remained resilient amidst the continuing uncertainty surrounding the coronavirus pandemic, the company experienced incremental pressure in December and into the early part of this year due to a resurgence of the coronavirus in many parts of the world.