Subscriber Account active since. In advertising, there's a big difference between pushing the truth and making false claims. Many companies have been caught out for peddling mediocre products, using wild claims like "scientifically proven" with "guaranteed results. For companies that cross the line, it can cost millions and lead to a damaged reputation. We found 18 examples of false advertising scandals that have rocked big brands — some are still ongoing and not all companies have had to pay up, but each dealt with a fair amount of negative publicity. On March 29 this year, the Federal Trade Commission FTC filed a lawsuit against Volkswagen , which claimed that the car company had deceived customers with the advertising campaign it used to promote its supposedly "Clean Diesel" vehicles, according to a press release.
Brand Awareness Campaign Case Studies
Top 40 Most Popular Case Studies of | Yale School of Management
Taco Bell executives feel significant pressure to find growth opportunities. This pressure comes from investors who are looking for stock gains and from operators who want to see strong store-level results. What was that new product? Describe the marketing mix for that product. Explain your answer.
Case Study Of Mcdonalds's Unethical Marketing To Children
Cases about food and agriculture took center stage in Other topics in the top ten included corporate social responsibility, healthcare, solar energy, and financial inclusion. The annual ranking of the 40 most popular Yale School of Management case studies combines data from publishers, Google analytics, SOM class syllabi, and other measures of interest and adoption. Both the Marina Bay Sands and Peabody cases were featured in major student competitions in
Eliza Barclay. Exposure to visual food cues like food ads can influence eating behavior and contribute to weight gain, a study published in the journal Obesity Reviews found. Editor's note at a. ET, Feb. That post also may have given the impression that NPR has a position on whether food ads should or should not be banned.