Goal setting is one of the most important activities you can do in your small business, regardless of how old your business is, where you are located, how profitable it is, or what you sell. Goals help you stay focused and they can prevent your business from becoming stagnant. Your business goals keep you moving forward and set the stage for ongoing success. Although we often think of goal setting as something we do at the start of every year, the truth is that it is extremely important to work on your business goals all year long.
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Many of these goals are not achieved in full or fail entirely. You have to make a commitment to your goals. To do this, you really have to write them down. To demonstrate just how important writing down your goals is, psychologist Dr.
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According to the Sprout Social Index: Empower and Elevate , nearly half of marketers note that aligning their social media campaigns with company goals is their top struggle. In fact, our research notes that the top priorities of social-savvy companies vary greatly from company to company. Download PDF. Below are just a few of the reasons why specific goal-setting is an absolute must-do for marketers.
Businesses need to plan to be successful. An important part of the business planning process is determining business objectives that are translated into actionable business goals. The goal development process looks at this strategy and determines the necessary steps to get there. But, it does require commitment and the discipline to follow through and complete the required action steps. Spend time to think through your goals so that you can have enough detail to achieve your desired results.